Campaign’s Faces to Watch, Brand Edition 2021 – Raghad Elassi, Senior PR Specialist, OSN
Age: 25
Nominated by Sevgi Gur, Vice President, Marketing, OSN – Raghad’s Line Manager
Proactive, dedicated and result oriented are the three words that come to mind when I think about Raghad. Since she joined our Marketing team at OSN, she has fully emerged herself in the PR Role and championed multiple initiatives, emphasising the importance of PR at OSN. It’s rare that you come across standout talent like Raghad, I was particularly impressed with her ability to effortlessly juggle multiple tasks at the same time and deliver quality work with very high work ethics. She led the PR activations to launch OSN Woman Channel and most recently Friends: Reunion in addition to many other PR campaigns. It’s a pleasure to have Raghad as part of OSN’s marketing team.
Bio
Raghad is the Senior PR Specialist at OSN, where she manages the brand’s public image. She is also the Chair of the PRCA MENA NextGen Arabia with a mission to mentor industry professionals and help them navigate the emerging PR landscape.
Raghad is a young communications professional, her career highlights include leading award-winning PR campaigns for Savills Middle East, launching Paramount+ for ViacomCBS and Airbnb’s Arabic Website.
Raghad is an energetic, detail-oriented and strategic thinker, with over five years of agency experience. Raghad joins OSN from TOH PR and previously O2 Advertising agency.
Guiding principles
- Be positive
- Be prepared and proactive
- Discipline is key
- Less is more
How has Covid-19 changed your job?
Besides the obvious, working from home, the importance of PR for corporate brands has grown massively over the past year. All brands are adapting to their PR strategy to remain relevant to the current environment, with a focus on being proactive rather than reactive. Meaning, PR professionals like myself get a bit more creative at their role.
Side hustle
When I am not working on PRCA NextGen Arabia, I spend time painting and communicating my thoughts through colours. I also enjoy watching movies, series, and Originals productions on my favourite platform, OSN Streaming!
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