Campaign’s Digital Faces to Watch 2021 —Dejeesh Devendran, Performance Manager, Wavemaker

Campaign’s Digital Faces to Watch 2021 —Dejeesh Devendran, Performance Manager, Wavemaker

Age: 32

Nominated by Julien Trad, Account Director, Wavemaker

Dejeesh has been an integral part of the search team and the performance leadership team who shaped the structure of a very complex account across different markets. Also connecting the dots between brand website, 3rd party resellers and ensuring campaigns are delivering up to expectations with the resources at hand. Dejeesh dedication to his team and peers has led to great results and achievements both internally and with the client/s – he has always kept an open eye to adapting the latest tech partners’ offerings and the first to propose, test, evaluate and recommend.


Dejeesh is a performance manager with over eight years of experience specializing in paid and non-paid (organic) marketing with data and web analytics skills. He is passionate about driving business growth through paid advertising campaigns by creating a performance-centric strategy and flawless execution and analysis through multiple data and analytics resources. Currently, Dejeesh managing paid search team at Wavemaker and looking after the campaigns of Huawei across 22 markets in the Middle East. He is working closely with the Business Intelligence team at Huawei to expand the market share by finding new opportunities.

Guiding principles

Adapt the Trend. The digital world is continually evolving, and as a result, so must our digital marketing. We need to commit ourselves to constantly aiming to improve and grow – and we mean really commit ourselves. We must put resources like time and money aside for digital marketing R&D. If we don’t want to be hopping on the next big bandwagon, we are going to have to put the time and effort into forecasting trends and creating our own – a much more lucrative approach than riding on the coat-tails of another brand’s genius.

How has Covid changed your job?

Covid has given an opportunity to uplift digital knowledge and acquire more insights into user behaviour and their activities in the digital space. When the entire world was isolated, and media consumption changed dramatically, marketers who benefited the most were the ones who focused mainly on precision and performance campaigns with the rise of e-commerce.

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