Campaign’s Brand Faces to Watch 2023 – Vijetha Jessica Tauro, Marketing Executive- Brand Activations, GMG – Sun & Sand Sports
Age: 28
Nominated by Sanam Jeswani, Senior Marketing Manager, Sports at GMG:
Vijetha joined my team a year ago and since then has been an integral part of it. She brings creativity, dynamism and energy to the team and has a flair for PR, especially writing. In a short span of time, she has shown her dedication and passion to learn and has been part of many key campaigns for Sun & Sand Sports in the region such as #CommitToNothing ft. DJ Khaled. She is an eager learner and is always on the lookout for opportunities to grow her interpersonal skills. Her passion for marketing shines through in every project, making her an invaluable asset to our team.
Career highlights
Starting my career in beauty retail 7 years ago, I’ve always had a passion for product, marketing, and the essence of it all: storytelling. Following a master’s in marketing, I pursued my passion and executed 360 campaigns in MENA and India for sports beauty retail, providing consumers with an omnichannel experience. In my current role at SSS, I help bring campaigns to life, striving to build meaningful connections between brand consumer. The pinnacle of my journey so far has been being part of #CommitToNothing ft. DJ Khaled, successfully executing the campaign across omnichannel platforms.
Guiding principles
Always keep learning and never fear change; it could be a blessing in disguise, or a lesson learned. You never know where the next opportunity will take you.
Side hustle
With a passion for yoga, you’ll find me practicing my heart out around the week and eventually plan on educating kids on the importance of mindfulness and movement. Striking off 23 countries on my bucket list, I’m addicted to traveling and always eager to explore the unknown (especially with food!)
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