Campaign’s Brand Faces to Watch 2023 – Nada Abdelaziz, Assistant Arabic Marketing Manager, Emirates Literature Foundation
Age: 26
Nominated by Krishna Dela Paz, Head of Branding and Marketing (direct report):
Over the past year, Nada has taken the lead on marketing and communications efforts aimed at our Arab audiences. Her creative and strategic approach in engaging with our Arabic-speaking audience has resulted in successful campaigns that have been widely praised by various stakeholders. She also strives to be better, always on the lookout on how we could improve our marketing and communications strategies. Thanks to her dedication and hard work, we are well on our way to growing our reach and spreading the love of reading in the UAE and the Arab World.
Career highlights
Nada is deeply committed to promoting the love of reading throughout the Arab world. Her journey with the Emirates Literature Foundation began in 2019, and since then, she has grown and excelled in various roles, including content creation, translation, and media relations.
Guiding principles
Nada’s work ethic can be summed up in Van Gogh’s words: “Great things are done by a series of small things brought together”. Her guiding principle has always been to get things done excellently for the output and for the team.
Side hustle
Nada enjoys exploring the world of art by visiting galleries and indulging in her passion for creating. A true bookworm, Nada always has her nose buried in a great read, and she loves nothing more than a lively discussion with friends over a delicious cup of coffee.
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