Campaign’s Brand Faces to Watch 2023 – Maya Kaabour, Marketing Director, Washmen App
Age: 29
Nominated by Peter Zagalsky, Director, Marketing Communications, KPMG Lower Gulf (Previously Maya’s manager at Impact BBDO):
Peter Zagalsky – Director, Marketing Comms, KMPG
Career highlights
Maya’s career began in 2012, collaborating with renowned agencies on global accounts like Ford, Visa, Bayer, and L’Oréal. She crafted award-winning campaigns that resonated with audiences in the region. As the youngest speaker at the 2016 Dubai Lynx, she shared insights on “Leading Millennials.” In 2023, Maya joined Washmen App as Marketing Director to play a role in driving their next growth phase. Passionate about storytelling and marketing, her journey continues.
Guiding principles
Maya’s guiding principle is rooted in the belief that “Culture eats strategy for breakfast.” Recognizing that even the best strategies can falter without the right cultural environment, she embraces her role at Washmen’s inclusive atmosphere that welcomes diverse ideas and challenges the status quo.
Side hustle
Maya’s minor in Sustainable and Responsible Marketing fuels her belief in brands’ crucial role in shaping future generations. Outside work, she explores intuitive dancing hosting the Dubai Eye Contact Experiment, where strangers meet to look into each other’s eyes foster a sense of togetherness.
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