Campaign’s Brand Faces to Watch 2023 – Jelith Thayyil, Marketing Manager, The Box
Age: 30
Nominated by Tarun Shyam, Co-Founder, Street FZC | head of agency working with The Box:
Having worked in marketing and advertising over 15 years around the world, I couldn’t think of anyone better suited to being featured on a list such as this. Jelith is well beyond his years with respect to the maturity he shows with marcomm strategy.
The balance Jelith is able to achieve, by smashing revenue targets while building brand affinity in an industry not known for brand names, is truly commendable. As a marketing manager, he is able to draw productive boundaries with working with agencies, giving them enough space to create while being a responsible brand custodian.
Career highlights
Jelith, a Dubai-based marketer, holds a major in Marketing from the University of Wollongong in Dubai. With 5+ years of experience in strategic brand building, conversions optimization, and lead generation, he served as the Marketing Manager at The Box. Jelith doubled monthly leads, maintained cost per lead, acquisition, and conversion rate, achieving peak occupancy within a year. He introduced the region’s first online booking system for self-storage and launched the ‘Moments Campaign’ after the successful Dxb Time Capsule event.
Guiding principles
Jelith believes that good marketing is a transparent matchmaking process between the right customers and the product or service offered. He focuses on digitisation, automation and leveraging AI tools to improve targeting and achieve simple and seamless customer journeys.
Side hustle
In addition to his role at The Box, Jelith consults and assists small and medium-sized enterprises (SMEs) with minimal budgets to put together their marketing efforts to meet their goals.
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