Campaign’s Brand Faces to Watch 2023 – Ebtisam AlMasrahi, Senior Marketing Channels Specialist, Tasheel Finance – United Company for Financial Services
Age: 29
Nominated by Monerah AlMousa, Marketing Channels Manager:
Ebtisam brings an exceptional level of chemistry to the marketing and commercial team at Tasheel Finance, a leading fintech in KSA. One of Ebtisam’s greatest strengths is her boundless creativity. in a constantly evolving marketing landscape, Ebtisam demonstrates a keen ability to develop innovative ideas to our campaigns that push the boundaries of what is possible for our brand in terms of both sales and brand sentiment. She’s an outstanding marketing professional who deserves recognition for her expectational work.
Career highlights
Ebtisam’s journey from a laboratory specialist to a successful marketing professional is an inspiring testament to her resilience and adaptability. After years of working in the scientific field, Ebtisam realized her passion for communication and the power of connecting with people. Motivated by a desire to explore new horizons, she embarked on a challenging career transition.
With a thirst for knowledge and self-learning, Ebtisam immersed herself in the world of marketing, her analytical mindset from her previous career served as a solid foundation.
Guiding principles
Ebtisam abides by the principle of putting the customer first. She is driven by self-learning skills to innovate, expand her expertise and create meaningful connections. With an analytical approach combined with her unique creativity she strives for excellence on all fronts
Side hustle
Beside marketing, and chemistry Ebtisam is a hard-core gamer and cyber security enthusiast.
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