Campaign’s Brand Faces to Watch 2023 – Alaa Zaki, Social Media Manager, New Media Academy
Age: 25
Nominated by Waleed Laham, Head of Content (HOD):
I highly recommend Alaa for Campaign ME’s 30 under 30 creatives list. As our social media manager, she showcases exceptional creativity, organization, and a unique marketing mindset. Alaa’s growth, diverse skillset, and value to our company make her a deserving candidate for this recognition.
Career highlights
Alaa, a passionate social media manager, began her career in NGOs, aiming to amplify positive messages online. Transitioning to agencies, she gained 5 years of experience working with diverse clients, including government, events, pharmaceutical, fashion, retail, and F&B. Alaa contributed to winning accounts like Bepanthen Arabia, supported Amr Diab’s fragrance launch on Amazon MENA, and grew brands like Centerpoint. Currently at New Media Academy, her creativity, dedication, and broad skillset make her an invaluable asset in the dynamic digital landscape.
Guiding principles
Alaa’s guiding principles in her job are rooted in producing high-quality work, making a positive impact for all, and using social media platforms to consistently position brands as relatable humans.
Side hustle
Alaa’s side hustle combines her passions for wellness and music. As an avid enthusiast in both areas, she continually immerses herself in reading, learning, and exploring to develop her own unique project that seamlessly merges these two domains.
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