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Campaign Saudi Briefing: Spotlight on brand strategy, sports marketing, storytelling

Here's a wrap-up of the Campaign Saudi Briefing: Media and Marketing event, which was held at the Sheraton Riyadh Hotel & Towers on Thursday, the 17th of October.

https://www.youtube.com/watch?v=b9ikYXgbBms

Close to 200 industry leaders, including heads of brand, marketing, and agencies from the Ministry of Tourism of Saudi Arabia, STC, SMC, Adidas, TikTok, Publicis Groupe, MBC Media Solutions (MMS), UTURN Webedia Group (UWG), SRMG, Mindshare MENA, ASFAR, NES, Pixis, Fusion Five Advertising, and AdScholars, among others gathered at the Sheraton Riyadh Hotel & Towers on Thursday, the 17th of October for the Campaign Saudi Briefing: Media and Marketing event.

The event included insightful keynotes, informative panel discussions, inspirational fireside chats, productive networking, as well as high-profile meet-and-greets.

Conversations on the fut


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