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Campaign Saudi Briefing: Spotlight on brand strategy, sports marketing, storytelling

Here's a wrap-up of the Campaign Saudi Briefing: Media and Marketing event, which was held at the Sheraton Riyadh Hotel & Towers on Thursday, the 17th of October.

https://www.youtube.com/watch?v=b9ikYXgbBms

Close to 200 industry leaders, including heads of brand, marketing, and agencies from the Ministry of Tourism of Saudi Arabia, STC, SMC, Adidas, TikTok, Publicis Groupe, MBC Media Solutions (MMS), UTURN Webedia Group (UWG), SRMG, Mindshare MENA, ASFAR, NES, Pixis, Fusion Five Advertising, and AdScholars, among others gathered at the Sheraton Riyadh Hotel & Towers on Thursday, the 17th of October for the Campaign Saudi Briefing: Media and Marketing event.

The event included insightful keynotes, informative panel discussions, inspirational fireside chats, productive networking, as well as high-profile meet-and-greets.

Conversations on the fut


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.