CAMPAIGN PR FACES TO WATCH 2019 – SUZANNE KANIANTHRA, 28, ACCOUNT MANAGER, GOLIN MENA

Nominated by Sherif Zaki, director of corporate practice, Golin MENA
“Suzanne has been instrumental in the delivery and success the team has achieved since she joined Golin a year ago. Suzanne has created and successfully executed communication strategies for her clients that have led to exceeding pre-determined KPIs by more than 20 per cent. In the past 13 months, Suzanne has built strong relationships with the client, leading to new avenues of revenue for Golin MENA in terms of more projects and in new markets. Suzanne proactively generates new business leads and has an 80 per cent conversion rate resulting in revenue of more than $280,000. Suzanne is a truly exceptional manager, and just this month she won Gold at the PRCA MENA Young Lions Competition and will be going to Cannes Lions International Festival of Creativity 2019 in June to compete on a global level.”

Career path
“Eight years ago I began my journey in the communications field at MSL Group in India, where I worked in the corporate practice handling global clients in engineering, aviation and technology verticals. My career in Dubai has given me the opportunity to work across sectors: energy, F&B, consumer, etc. Through my career one of my favourite things has always been creating a narration for my clients through the most creative and compelling integrated communication campaigns. I have had the opportunity to lead and execute the integrated communications strategy for key clients in India and in the UAE.”

Guiding principles
Through my career I have learnt three key lessons which I believe has made me a strong communication professional. They are:
1. Be a story-teller.
2. Close all loops when it comes to client servicing.
3. Take pride in your work and value your time.