CAMPAIGN MEDIA FACES TO WATCH 2019 – SARAH SOUFAN, 25, SENIOR INTEGRATED PLANNER, WAVEMAKER

Nominated by Nadine Es-Sinawi, business unit director
“Sarah is always excited to take on new projects and has a natural passion towards delivering success to her clients. Her proactivity and spirit together have led to a very exciting working dynamic within her team and at the wider agency level.”

Career path
“I started my career journey within a client marketing role. Through that I found my passion for media and was eager to switch to the agency side. I have always been one for the interesting and ever-changing nature of the media ecosystem. Throughout the years, my exposure across a wide variety of industries has allowed me to earn my clients’ confidence and trust in my expertise to deliver a well-rounded recommendation well suited for their business success.”

Guiding principles
Going into media, it is essential to be a consultant to your client on all business levels. I believe strongly in the importance of developing strong relationships and high emotional understanding of all the stakeholders involved within your scope, whether it’s the client, suppliers or even within your own agency.