Campaign asked interns and recent graduates about how they see their role in the industry changing in the next five years
Yasmine Hamadallah
Age: 18
Degree: Economics, politics and international studies, University of Warwick, UK
Position: Strategic planner intern, TBWA\Raad
The advertising industry is at a crossroads today more than ever. Advertising, marketing and PR, which used to be distinct fields, are now becoming increasingly intertwined. More and more, the internet and social media are giving rise to an era of do-it-yourself advertising for brands and entrepreneurs, leaving many in the advertising industry wondering if the days of all-encompassing Mad Men agencies have now be
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