In the USA, the Cadillac XT5 was announced via the “Daring Pursuits” campaign, which pairs passionate creators from different backgrounds to collaborate and share their unique perspectives. To be relevant to the region, the ‘Pursuit Of Next’ campaign features social media influencers Ascia AKF, Shamekh Bluwi and Karen Wazen.
Client: Cadillac
TITLE: The Pursuit of Next
AGENCY: Saatchi & Saatchi Dubai
ECD: Richard Copping
Creative Directors:
Andy Daniluc, Ion Cojocaru
Digital ACD: Karen Wong
copywriters: Milad Issa, Mary Fadel
Production house: Magnet
Director: Amira Tajdin
DOP: Nick Davidson
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