Prioritising personalisation and customer experience, Cadillac Middle East elevated the launch of its 2025 Escalade through an experiential campaign that converted a luxury villa into an immersive space called the ‘Villa Escalade’.
‘Villa Escalade’ welcomed more than 700 guests over 10 days, allowing for genuine one-on-one interactions with each guest, fostering a deeper connection with the brand and the Escalade lifestyle.
Akshaya Sikand, Head of Marketing at Cadillac Middle East spoke to Campaign Middle East about the brand strategy behind the transformation of a luxurious Emirates Hills villa into a haven of innovation and personalised discovery. More than just simply presenting
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