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Bullying: the industry must face up to endemic problem

Bullying within the ad industry is endemic, a situation, some argue, compounded by a “soft” management style. So will the introspection brought about by Covid instil less tolerance of bad behaviour or leave people more vulnerable to it?

By Brittaney Kiefer
It was the day of the big pitch and tensions were running high in the room. The client was due to arrive at any moment. One of the agency’s employees stood at a laptop, making last-minute changes to their presentation. But it was taking longer than expected and her boss noticed.
“How long does it take someone to download a deck? What kind of moron can’t get this done?” the boss said, loud enough for the group to hear.
The woman, exposed in front of the screen, knew that the “moron” her boss referred to meant her.
For months, moments like this one had been accumulating – public outbursts directed at her, barrages of harshly worded emails late at night. It


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