Briar Prestidge, Founder and CEO of Prestidge Group
Branding has long been the territory of marketers, but social media platforms have forever changed the way we operate. Traditionally, it was enough for businesses like Apple, Nike, Coke, Virgin, and Tesla, among others, to reach out to an audience with a consistent market tone, messaging, voice, and persona. Signature slogans like Apple’s “Think Different” or Nike’s “Just Do It” were universally recognized rallying cries that told a story and influenced millions with only a handful of words.
While this branding model still holds, it’s the baseline upon
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