Today, most banks follow the same tactics, luring customers with ‘rewards’ and thus focusing on short-termism rather than building long-term partnerships.
This approach, driven by the need for quick, measurable results, aligns with the prevailing pressure on brand teams to meet quarterly sales goals.
Banking experiences are also becoming more commoditised, product sets largely homogenous, and additional features are easily secured by collaborating with third-party vendors.
Compounding these challenges, traditional banks face a formidable threat from the rapid evolution of technology and the widespread adoption of digital devices, with fintech companies posing a significant competitive c
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