Pawan Setpal, Commercial Director, MEA, Adform
We asked Pawan Setpal, Commercial Director, Middle East & Africa at Adform on how marketers need to start thinking about ad technology, the changing landscape of Programmatic and what the future might hold for us.
Firstly, what is Adform and what does it do?
Adform is a global, independent and fully integrated advertising platform built for effortless modern marketing – comprising of a demand-side platform, ad server, data-management platform, supply-side platform and dynamic creative optimisation tool. Since 2002, Adform has pursued the goal of more effective an
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