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posted on Aug. 12, 2024 at 12:26 pmAug 13, 2024

BPG wins social media and CX mandate for global mobility leader

posted on Aug. 12, 2024 at 12:26 pmAug 13, 2024

BPG will also offer strategic support on digital assets, creative development, and media as the mobility brand transitions to a new product portfolio.

BPG has been entrusted with expanding the digital presence of @hondamena. Image sourced from Honda.ae

BPG (Bates PanGulf, part of WPP) has revealed the addition of Honda Motor Co. to its burgeoning portfolio of clients after coming out on top in a competitive, multi-agency pitch.

BPG has been entrusted with CX and social media content for Honda Motor Co. (Middle East and Africa) across 13 markets. As part of the mandate, BPG will also offer strategic support on digital assets, creative development, and media as the global mobility leader transitions to a new product portfolio that will help achieve its NetZero by 2050 am

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Tags:@hondamena Anup Ravindranath Avi Bhojani Bates PanGulf BPG BPG UAE creative creative development Customer Experience CX Darius LaBelle Digital Assets Honda Honda Motor Co.media PR social media WPP

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.