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BPG wins social media and CX mandate for global mobility leader

BPG will also offer strategic support on digital assets, creative development, and media as the mobility brand transitions to a new product portfolio.

BPG has been entrusted with expanding the digital presence of @hondamena. Image sourced from Honda.ae

BPG (Bates PanGulf, part of WPP) has revealed the addition of Honda Motor Co. to its burgeoning portfolio of clients after coming out on top in a competitive, multi-agency pitch.

BPG has been entrusted with CX and social media content for Honda Motor Co. (Middle East and Africa) across 13 markets. As part of the mandate, BPG will also offer strategic support on digital assets, creative development, and media as the global mobility leader transitions to a new product portfolio that will help achieve its NetZero by 2050 am


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