Omnichannel communications agency BPG, a part of the WPP network, has secured two more marquee brands from the leisure and tourism sector. Motiongate Dubai and Singapore Tourism Board are BPG’s newest clients, capping off a year that has seen the 40-year-old agency enhance its omnichannel client roster. In 2020, BPG bagged a vibrant cross-sector mix of new clients and projects spanning fintech, retail, technology, media, telecom, life sciences and FMCG.
Following a competitive tender, BPG Dubai has been appointed the social media agency in the MENA region for Singapore Tourism Board, the lead development agency for one of Singapore’s key economic sectors. BPG will use its creative and digital media expertise to bring alive Singapore’s ‘Passion Made Possible’ brand promise. The holistic digital remit also includes managing Instagram and Facebook for Visit Singapore ME.
BPG Dubai has also won the contract to manage the public relations for Motiongate Dubai, the largest Hollywood-inspired theme park in the Middle East and the flagship theme park in Dubai Parks and Resorts.
Avi Bhojani, CEO, BPG, said: “BPG Group has a 40-year legacy and deep understanding of the region. We have had the good fortune of supporting iconic regional destination marketing brands like DSF, DSS, Jumeirah, and more. We have partnered in communicating milestone initiatives, which shaped regional and global perceptions. Armed with our clients’ trust, we look forward to leveraging our extensive experience in destination marketing to support Motiongate™ Dubai and Singapore Tourism Board with our insights, refreshed digital skill sets and innovation.”
Sharing the agency’s winning strategy, Avi explained: “By breaking down siloes and challenging traditional organisational structures, we are building omnichannel teams around clients, with one client lead as the brand custodian. We offer a refreshed agency model under a single P&L, combining digital and offline media services, public relations and public affairs, social media, branding, activation and creative content, with digital at its heart. This streamlines efficiencies and delivers impact and consistency across all marketing.
“We were quick to innovate, pivot and action our plans into fruition, which was key to responding to the pandemic. Our clients value our ability to be real, impactful and nimble – without any bureaucracy or the needless overheads of siloes, or dictates from Global Head Offices.”
“This has enabled the agency to weather the challenges of 2020, deliver tangible value for clients and some excellent award-winning work,” said Ketaki Banga, executive vice president, BPG Dubai. “A finalist for 19 awards at MEPRA this year, BPG Group won 10 awards for clients such as KPMG, Deezer, Mazoon, Sony and Avenues Mall, across diverse categories such as Best Consumer Goods Campaign, Best Art & Culture Campaign, Best Retail Campaign and Best Professional Services Campaign. The agency also picked up best campaign awards for clients in Kuwait, Oman and Saudi Arabia.”
Motiongate and Singapore Tourism join BPG ’s impressive roster of clients such as Alshaya Group, Al Tayer Motors, Behbehani Motors (dealers for Porsche, VW and Skoda), Booz Allen Hamilton, Boubyan Bank, DHL, HMD Global (the home of Nokia phones), Innoventures Education, KPMG, NBK, Philip Morris International, Rivoli Group, Sony, Spinneys, and Warner Media.
Souheil Arabi, president, BPG Kuwait, concluded: “Our data-driven creative expressions that cut through the digital clutter to deliver results, are exactly what brands need in the post-pandemic business environment. In 2021 and beyond, we look forward to helping our clients thrive in the new normal, delivering ROI on marketing budgets, bringing brands to life and reinvigorating the region’s economy in turn.”
