Following two surveys by BPG Orange which analysed brands’ and consumers’ perception of social media influencers, BPG Orange has turned the spotlight on influencers to understand what drives them to engage with brands in the UAE.
Part three of the influencer survey revealed that a majority of influencers (67 per cent) were inspired to become social media personalities to make an impact and drive real change in consumer behaviour and attitude in the UAE. Only 16 per cent of respondents cited that they became influencers to grow their online popularity and a mere 11 per cent said they did it for financial gain.
One of the respondents offered a candid view: “I didn’t plan to become a social
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
