Following a successful strategy cycle, LIGHTBLUE has been appointed lead creative agency for the
Chalhoub Group’s luxury fragrance house Ghawali. LIGHTBLUE will lead Ghawali’s marketing eﬀorts
in creative, content creation and experiential. Supported by Havas PR and Havas Media – the
independent agency will steer the luxury house’s eﬀort for the year to come.
Addressing the appointment, Anees Abdullatif, General Manager, Ghawali said, “The team at
LIGHTBLUE is unwavering in its commitment to bold, brave ideas. Their capabilities in strategy,
content and creative make them uniquely equipped to bring innovative, integrated solutions to what
we’re trying to achieve. We are excited to partner with them to write the next chapter of Ghawali’s
David Balfour, Co-Founder at LIGHTBLUE said, “This win further deepens our relationship with the
Chalhoub Group as well as strengthens our position in the market as a luxury disruptor; we are
looking forward to the year to come and the creative work that we’ll produce.”
The new positioning will be revealed mid-January with the launch of their new collection, Al Laylaa, in
a campaign featuring the likes of Ali Mostafa, Sara Al Madani, Hatem Alakeel and Arwa Al Banawi.
LIGHTBLUE is a leading creative experience agency in the Middle East, founded on a belief that
brands should harness the power of culture to play a deeper role in their audience lives. The win of
the Ghawali account follows a streak of successful pitches that saw the agency deliver campaigns for
Charlotte Tilbury, Frederic Malle & Gatorade.