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BPG Arabia appoints Tim Baker as President to drive Saudi Arabia growth

Baker will lead BPG's expansion in Saudi Arabia, enhance integration across strategy, creative, content, PR, social and technology, and will work with clients to deliver data-driven, digital-first, and insight-led communications.

Tim Baker, President, BPG Arabia.Tim Baker, President, BPG Arabia.

BPG Group, one of the region’s leading integrated marketing communications agencies and a member of the global WPP network, has appointed Tim Baker as President, BPG Arabia, to lead the agency’s operations and strengthen its digital-first and ‘integrated by intent’ offering across the Kingdom of Saudi Arabia.

Baker brings more than two decades of communications leadership, having architected and scaled some of the most successful digital and integrated agencies across the UK and GCC. His proven expertise in driving growth and innovation positions him well to lead BPG Arabia’s ambitious expansion.

In his new role, Baker will lead BPG’s expansion in Saudi Arabia, enhance integratio


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.