Boopin has embarked on a strategic restructuring initiative aimed at strengthening its foothold and driving expansion in the Middle East and Asia.
It aims to capitalise on the increasing digitalisation and opportunities in those regions.
The agency’s commitment to its ethos is highlighted by a series of strategic appointments, for the company’s growth over the next five years.
Razmik Kalaidjian is the driving force behind establishing Boopin’s presence in Saudi Arabia. He assumed the role of Regional Managing Director overseeing KSA, UAE, and Egypt’s offices.
Zeena Kurd, acclaimed for her pivotal role in driving the agency’s social business over the past three years,
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