Boopin has embarked on a strategic restructuring initiative aimed at strengthening its foothold and driving expansion in the Middle East and Asia.
It aims to capitalise on the increasing digitalisation and opportunities in those regions.
The agency’s commitment to its ethos is highlighted by a series of strategic appointments, for the company’s growth over the next five years.
Razmik Kalaidjian is the driving force behind establishing Boopin’s presence in Saudi Arabia. He assumed the role of Regional Managing Director overseeing KSA, UAE, and Egypt’s offices.
Zeena Kurd, acclaimed for her pivotal role in driving the agency’s social business over the past three years, steps into the role of General Manager for the UAE.
Reine Hammoud, assumed the role of General Manager for Boopin KSA, tasked with spearheading business growth in the Kingdom. Similarly, Amir Tawaf, takes on the role of General Manager for Boopin Egypt, focusing on unlocking market potential.
Shadi Abdulhadi, Boopin’s founder and CEO, said: ‘’The collective expertise of the team and alignment with our growth goals announce an exciting new chapter as Boopin embarks on a transformative journey of expansion and innovation. We are positioned to emerge as the leading independent digital network in the region, and our commitment is to exceed all expectations.”
Expanding into markets like Shanghai, Singapore, and India signifies a strategic move for Boopin to diversify its geographical footprint and tap into new opportunities beyond the Middle East.
The expansion plans to establish two additional offices in Jakarta and Manila in the second and fourth quarters of 2024, respectively, highlight the agency’s strategic expansion objectives.
It showcases a concerted effort to extend its presence across the evolving digital landscape.
