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Boon Coffee’s interstellar journey with ‘Space Beans’

By Jalaja Ramanunni

To celebrate the UAE’s achievements in space exploration, home-grown brand Boon Coffee launched its new campaign ‘Space Beans’ in collaboration with Grey Dubai.

Grey partnered with a coffee stylist and a photographer in Spain to create the visuals and generated images of the cosmos that captures the essence of space exploration. The campaign highlights the interplay between new coffee varieties and unexplored planetary surfaces. The campaign was launched and distributed across the UAE on social media platforms, outdoor posters and in the press.

Speaking about the campaign, Pablo Maldonado, Executive Creative Director, Grey Dubai, told Campaign, “The UAE’s im

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