Global Brand Ambassadors Alia Bhatt and Ni Ni along with Vittoria Ceretti star in the Gucci Eyewear spring-summer campaign by Creative Director Sabato De Sarno.
By collaborating with them, the campaign aims to garner attention and increase brand visibility for Gucci Eyewear within the fashion industry and resonate well with the audience.
It aims to position the brands eyewear as a representation of luxury, style, and sophistication that consumers aspire to own and wear.
The campaign also seeks to target specific demographic groups or market segments, such as fashion-conscious individuals or luxury eyewear enthusiasts.
The marketing strategy involves several key elements including celebrity endorsement, storytelling and narrative and multichannel campaign, to name a few.
It deployed a multichannel approach to reach consumers across various platforms and touch points. This included print and digital platforms such as social media and websites.
