Your hub for all things commerce and Black Friday here.
After 18 months of passing on big gatherings, eating at our favourite restaurants and swapping vacations for staycations there is new-found energy to undo the past year’s lockdown with more moments to celebrate, more fun and more travel. Fortunately for retailers, this emotional release will translate into loads of shopping as 93% of MENAT audiences are planning to shop during Black Friday – a 10% increase versus last year (Ipsos, 2021).
The last 12 months have seen unprecedented growth in people shopping online. Global e-commerce growth hit 28% in 2020 and is forecasted to grow 14% in 2021. This momentum will peak during what is
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