JA Resorts & Hotels are delighted to announce the appointment of hospitality veteran and experienced commercial leader, Robert El Khoury to the position of vice president of sales and marketing at homegrown hospitality group, JA Resorts & Hotels. He will be responsible for overseeing the commercial function of JA Resorts & Hotels 10-property portfolio across the UAE, Seychelles, and Maldives.
Echoing the values and motivation of JA Resorts & Hotels, who celebrate their 40th year in operation this year, Robert El Khoury brings 21 years of MENA experience to the group from multiple hospitality names. A Lebanese national, El Khoury began his career with Dusit Thani in 2000, before spending 9 years with InterContinental Hotels Group in a variety of sales and marketing leadership roles in the UAE, Egypt, and Thailand. He then spent 6 years with Jumeirah as a Director of Sales & Marketing in Dubai, before being headhunted by Marriott International to roles in Ritz Carlton, Westin, Le Meridien cluster and W The Palm Dubai. El Khoury also completed an MBA in Hospitality Management from the Emirates Academy in 2014. His commercial acumen combined with penetrating market insights, trilingual ability, and considerable hospitality experience, will contribute to El Khoury’s success as he takes on responsibility for driving the commercial engine of JA Resorts & Hotels, overseeing the disciplines of sales, revenue, marketing, and distribution. El Khoury’s will also focus on driving global expansion, maintaining a brand promise of unique experiences and unforgettable memories, and attracting and developing talent to deliver market-leading performance.
‘I am excited to take on this new challenge with JA Resorts & Hotels, bringing their outstanding products to the fore globally and in the local market. Each of the JA properties is completely individual and provides unique experiences and unforgettable memories for all generations, which is an enticing proposition for our travel partners and future guests.’ Robert El Khoury, VP of Sales & Marketing, JA Resorts & Hotels.
JA Resorts & Hotels is a legacy UAE brand, born in 1981 and holding a longstanding reputation for excellence in the management and operation of award-winning resorts and hotels. Taking its name from the original Jebel Ali (JA) Beach hotel, JA Resorts & Hotels portfolio features 10 distinct properties across the UAE and the Indian Ocean, each dedicated to curating unique experiences and creating unforgettable memories.
Tropical escapes include JA Manafaru, the idyllic luxury island resort in pristine, lagoon ringed Haa Alifu Atoll, at the northern tip of the Maldives and JA Enchanted Island Resort, an ultra-luxurious hideaway of 10 exquisite villas on a private island, in the middle of the protected Saint Anne Marine Park. In 2021, the group has also opened the new JA Enchanted Waterfront Villa’s, a brand-new idyllic getaway in Seychelles featuring 10 villa resort residences on the east coast of Mahé.
Within the UAE, guests can choose from the five-star JA Ocean View Hotel, as well as the deluxe hotel apartments of JA Oasis Beach Tower, both located along ‘The Walk’ in Jumeirah Beach Residence. Other attractive options include the acclaimed JA The Resort – Dubai’s largest experience resort, with 1 million square metres of thrilling activities and 3 unique hotels offering 800 suites and rooms between them– the award-winning JA Beach Hotel and JA Palm Tree Court and JA Lakeview Hotel, a golf course adjacent property opened in 2019. The JA Hatta Fort Hotel is Dubai’s only mountain resort, a secluded getaway amidst the stunning Hajar Mountains landscape. The Manor by JA is a 2020 addition to the portfolio, a 247 key corporate hotel located in Al Furjan, Dubai.