BinSina and LivingRoom Dubai have become regional pioneers in the NFT space, launching one of the first examples of an ad that sells itself. The 50/50 Vision NFT from BinSina has been released as part of the pharmacy’s tribute to the UAE’s 50th anniversary – and has already attracted considerable attention.
BinSina, the country’s oldest pharmacy chain, originally captured the golden jubilee spirit by using traditional media. It created a mural that told the country’s story, evolution and progress in the past 50 years. That mural was showcased in its 120 shop windows.
BinSina then wanted to capture the forward-looking spirit of the 50th anniversary by using a new form of media,
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