Blockchain ecosystem and cryptocurrency infrastructure provider Binance has revealed its choice of project agencies – experiential marketing agency GPJ and creative, brand experience, PR and social agency Darkhorse – to deliver Binance Blockchain Week Dubai 2024, which has turned into the brand’s biggest flagship event.
For the project, the agency partnership has been tasked with event production and management for not only the main event, which features 50 sponsors, 3 stages and 160 speakers, but also multiple secondary events including the media reception and Official After Party.
GPJ and Darkhorse are also managing live content production for global and local social channels, as well as
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Tags:BinanceBinance Blockchain WeekBinance Blockchain Week DubaiBlockchainBrand experienceCharles Robinsoncontent productioncreative agenciescryptocurrencyDarkhorseevent agenciesEvent Managementevent productionEventsexperientialExperiential AgenciesGPJon-site studioOOHOOH campaignoutdoor advertisingPR and social agencyprojectRachel Conlansocial channelssocial mediaSpeakerssponsorsstages
