Blockchain ecosystem and cryptocurrency infrastructure provider Binance has revealed its choice of project agencies – experiential marketing agency GPJ and creative, brand experience, PR and social agency Darkhorse – to deliver Binance Blockchain Week Dubai 2024, which has turned into the brand’s biggest flagship event.
For the project, the agency partnership has been tasked with event production and management for not only the main event, which features 50 sponsors, 3 stages and 160 speakers, but also multiple secondary events including the media reception and Official After Party.
GPJ and Darkhorse are also managing live content production for global and local social channels, as well as an on-site studio for interviews with key speakers, leadership and media. In addition, the agency partnership has produced an extensive OOH campaign.
“We are thrilled to partner with GPJ and Darkhorse to deliver our biggest Binance Blockchain Week to date,” said Rachel Conlan, Chief Marketing Officer, Binance. “Both agencies share in our vision to deliver a truly unique event that accurately reflects the transformative power of these technologies, while exploring what the future holds.”
Bringing together some of the brightest minds in Web3, blockchain, cryptocurrency and decentralised finance, the Binance Blockchain Week Dubai 2024 symposium is being held in Dubai’s iconic Coca-Cola Arena across October 30 and 31, 2024.
Under the theme ‘momentum’, this year’s event sees more than 3,500 guests – both seasoned professionals and newcomers – and 160 of the most influential and dynamic leaders in the industry come together to exchange ideas through keynote speaker sessions, exhibitions, and immersive workshops.
GPJ and Darkhorse are frequent collaborators within Project’s roster of 16 agencies, 45 offices and 2,300 creative allies. With Binance, the agency partnership has proven experience delivering work that aims to elevate its events and brand reputation, and ultimately deepen and expand Binance’s engagement with users.
“Binance Blockchain Week Dubai 2024 has been an incredible opportunity to build on our experience working on BBW Istanbul 2023, and launching Binance ClubHouse Dubai at TOKEN2049 earlier this year,” says Charles Robinson, Chief Growth Officer APAC at Project. “It’s always exhilarating to work with Binance, who are truly charting the path for the future.”
This is the first time the event has been held in the UAE since 2022, which further cements Dubai’s reputation as a global Web3 innovation hub.
