Abdullah Inayat, Co-founder and Director, W7 WorldwideIn today’s hyper-connected world, audiences aren’t just buying products, they’re buying purpose, beliefs, stories, and shared values.
With growing awareness of climate change, social inequality, and global crises, consumers have shifted from asking What does this brand sell? to What does this brand stand for?
This shift signals a new era of accountability, where public relations must evolve from reactive messaging to proactive mission-building.
Purpose-driven PR is no longer a niche strategy; it is a vital tool, not just for reputation management, but for cultivating long-term, authentic relationships between brands and people.
Why values matter more than ever
Gone are the days when great p
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
