Creativity has been a big topic in advertising for a number of years. There have been many debates and panel discussions dissecting the importance of both creativity and data, along with the roles they each play in successful marketing campaigns. But which one is more important? The industry’s obsession with data always seemed to answer that question long before anybody ever stepped on stage.
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In more recent times, and over the course of the pandemic, we’ve seen the amount of data available deplete
