It’s 2022, and Social Media is the frontline of all government communication. As 98% of the UAE’s population uses social media every day, there is no doubt that it has evolved into an essential tool for the public sector to engage with its citizens. If managed poorly, it can create challenges; if managed strategically, it could open a whole new world of opportunities. How can government strategies become more impactful? Heena Mak from SOCIALEYEZ explains.
Social Media is a portal of meaningful interactions, and when it comes to government communication, it is much deeper than that. The ability to address misinformation, provide news straight from the source and a channel to manage cri
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