The main reason we set up markettiers MENA almost eight years ago now was because of our excitement around the Expo bid. The collective excitement around the whole country, the buzz on the ground and the way it brought everyone together, showed us that the UAE was a country that recognised the huge opportunity that putting on a world Expo represented. It united everyone. The opportunities to tell stories were vast, and the potential to reach global audiences via brand-funded campaigns was significant.
And we got excited about the opportunity to help Dubai, and brands exhibiting to reach audiences around the world through the power of broadcast. It’s been an incredible journey so far. Whi
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