Saad Muhammed Bhatti, Founder, NAAS DigitalGenerative AI is fast becoming a key discovery channel, with consumers asking tools like ChatGPT or Gemini for everything from brand comparisons to product recommendations. For marketers, the question is no longer if large language models (LLMs) will influence buying decisions, but how to ensure your brand is part of their answers.
That’s where LLM seeding comes in.
What is seeding of LLMs?
Think of it as the next evolution of SEO. Instead of optimising only for search engines, you strategically “seed” high-quality, verifiable information across the open web so LLMs can ingest it during training or real-time crawling.
When a user later asks an AI for advice “Which skincare brand i
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