Bayut has recently launched a campaign to spotlight its new TruBroker programme, which recognises real estate agents through performance badges awarded on a merit-based system.
The campaign prominently features selected agents who have earned TruBroker status, displayed on a hoarding at Hessa Street in Dubai. Its goal is to underscore the programme’s mission: to establish a trusted benchmark for real estate agents, making it easier for landlords, buyers, sellers, and tenants to connect with reputable brokers.
“We all know that finding a home is not the easiest experience,” said Sahar Khan, Vice President of Marketing at Bayut and dubizzle. “Everyone is looking for that extra support to make one of the most important investments of their lives. There are various things to consider, and one would like the assurance that the property they are looking at is actually available and the agent they are contacting is trustworthy.”
With this in mind, Bayut’s campaign brings forward the personal stories of its agents, highlighting their dedication and hard work by placing them directly before their audience.
“While we have seen the journey of typical property seekers who navigate through various challenges brought to life through multiple campaigns,” Khan added, “we strongly believed that there was an opportunity to highlight the journeys of agents who have put in the hard work to focus on eliminating the two leading problems faced by property seekers; responsiveness & authenticity.”
The campaign captures agents’ narratives across video testimonials, written stories, and behind-the-scenes footage.
Khan explained that Bayut employed a mix of social media and out-of-home (OOH) advertising to maximise visibility. The billboard on Hessa Street was selected specifically to “capture the attention of a broad audience” in a high-traffic area. Bayut’s social media channels also featured varied content formats to engage audiences on a personal level, driving up visibility through engagement and shareability.
“This combination ensures that our campaign is both wide-reaching and deeply engaging,” Khan explained. “It allows us to connect with our audience in multiple ways and reinforce our message across different touchpoints.”
Khan went on to detail the campaign’s results. Bayut’s initial goal was to strengthen its reputation as a trusted and innovative leader in the real estate industry. She confirmed that brokers are “seeing more leads pouring in, with most buyers and sellers choosing to reach out directly.”
Since the campaign launched, Bayut has noted a significant increase in its brand value among the UAE’s broker community and other stakeholders.
“On average, TruBroker agents have generated 12 times the leads,” Khan said. “Some have seen an exponential increase, helping them capture the attention of high-quality users in a competitive market.”
She further said that agents and clients have responded positively to the campaign, and feel a stronger connection to the brand and Bayut’s community. “Overall, the campaign has successfully resonated with our audience, enhancing our public perception and reinforcing our brand values,” Khan concluded.
