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Bayut showcases real estate agents with TruBroker campaign

Bayut’s TruBroker campaign aims to redefine trust in real estate by spotlighting top-performing agents in Dubai.

Bayut’s TruBroker campaign on Hessa Street.

Bayut has recently launched a campaign to spotlight its new TruBroker programme, which recognises real estate agents through performance badges awarded on a merit-based system.

The campaign prominently features selected agents who have earned TruBroker status, displayed on a hoarding at Hessa Street in Dubai. Its goal is to underscore the programme’s mission: to establish a trusted benchmark for real estate agents, making it easier for landlords, buyers, sellers, and tenants to connect with reputable brokers.

“We all know that finding a home is not the easiest experience,


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.