Bapco Tawzeed, a subsidiary of Bapco Energies, has signed a strategic agreement with Four Square Media and Display Solutions, a digital advertising company.
The agreement entails the installation of digital screens at all Bapco Tawzeed stations across Bahrain.
This will play a key role in enriching the marketing and promotional activities for the company’s products and services.
The partnership aims to strengthen the retail offering provided by the company to its customers.
The agreement was signed by the Chairman of the Board of Directors of Bapco Tazweed, Issa Muhammad Najibi, and the Chairman of the Board of Directors of Four Square in the presence of Jaideep Narindra, CEO of Four Square, Engineer Khalid Al Haj, Director of Projects and Operations.
Pascoal Dias, General Manager at Four Square, and Ibrahim Al Alawi, Head of the Business Development Department at Four Square were part if the agreement.
Najibi said: “This partnership aligns seamlessly with the broader vision of the Bapco Energies Group, emphasizing the importance of cementing and building strategic partnerships with leading partners across diverse domains.
“This includes everything from operational procedures to technology, extending to investments, all aimed at promoting innovation and pioneering expertise within our organizations.
“We take pride in our partnership with Four Square, an institution with years of experience and renowned for its regional presence.
“This partnership will significantly contribute to our advertising and media strategies, including both digital and virtual segments.”
Mohammed Khaled Chairman of the Board of Directors of Four Square highlighted the importance of entering an agreement with Bapco Tazweed, the largest fuel station network in Bahrain.
He added: “This collaboration introduces new opportunities for local advertising and marketing through digital billboards at Bapco Tazweed stations, providing a unique platform for investors and advertisers to engage with consumers innovatively.”
