As the Dubai Lynx kicks off, Fouad Abdel Malak, executive creative director at Impact BBDO Dubai, takes a look at the mêlée surrounding awards
“It’s that time of year again when creatives forego any reservations of staying late and driving clients, servicing and production teams to their wits end, proposing crazy budgets and even crazier turnaround times for approvals and media. Those with fewer entries will accuse others of spending too much time and money pursuing trophies, and those with too many entries will claim that each piece is as legitimate as the next. And then there is the undying breed of so-called creative connoisseurs. They often claim that the next award show is more imp
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