AVANTGARDE, a global brand experience agency, is expanding its international footprint with the opening of a new office in Riyadh.
This expansion aims to emphasise AVANTGARDE’s approach to tapping into opportunities within flourishing economic landscapes, particularly within the influential GCC market.
By establishing roots in Riyadh, AVANTGARDE hopes to forge deeper connections within the region, tailoring experiences that resonate with local cultures while also benefiting from global adaptability.
Roberto Warnert, the Managing Director of AVANTGARDE Middle East, is overseeing the Saudi Arabian expansion.
He recognises the nation’s growing appetite for premium experiences and said, “Saudi Arabia is an incredibly exciting market, with their 2030 Vision promising new opportunities within a robust evolving economy.”
“We have already been delivering projects for several clients in KSA out of our Dubai office and now look forward to doing more, having set foot on the ground with our Riyadh office,” said Warnert.
Beyond the expansion, AVANTGARDE’s move reflects its claim to a deep-seated understanding of global dynamics and cultural intricacies—a cornerstone of their 39-year legacy in conceptualising and executing campaigns that resonate universally.
Stuart Bradbury, International Managing Director of AVANTGARDE, believes this reinforces their mission as being ‘one agency with a global creative community’.
“It’s about enhancing seamless collaboration across borders,” Bradbury said.
“Our work with global brands such as L’Oreal and Jaguar Land Rover exemplifies how our teams across MENA, Europe, and Asia come together to empower brands to transcend cultural barriers while maintaining exceptional creativity and impact,” he added.
Marc Schumacher, CEO of AVANTGARDE, also commented on the expansion. “Our expansion into Saudi Arabia represents a significant milestone in our journey.”
“These new offices will enable us to be closer to our clients, understand their needs better, and deliver emotional brand experiences that resonate on a global scale,” said Schumacher.
