by Roger Graham, VP of marketing at Unifonic
We know automation makes our lives easier, and its power to help businesses connect with their audiences is enormous. Still, in such a rapidly evolving field, it can be challenging to keep up with developments and leverage its full potential.
With the global marketing automation segment predicted to reach $14.2bn in 2030, growing at a compound annual growth rate of 12.3 per cent between 2020 and 2030, maximising the opportunities is a must. A massive shift in customer expectations is driving the demand for digital-first communications, and advances in automation mean we can integrate software and processes that elevate engagement to the ne
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