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- Agency of the Year
- Appointments
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Sonia Majumder

MENA Power List 2023: The creative idea, the golden nugget by Publicis’s Nathalie Gevresse

Publicis Groupe appoints Ramez Zeineddine as new Starcom CEO

Maybelline launches immersive makeup experience to target gamers

MENA Power List 2023: AI – Frenemy at the gates by Dentsu’s Tarek Daouk

MENA Power List 2023: Success un-stuck by Omnicom Media Group’s Elda Choucair

Netflix set to release new Saudi short films

Starbucks launches new campaign ‘Canvas of Pride’

MENA Power List 2023: Building an ecosystem where innovation thrives by BackLite Media’s James Bicknell

MENA Power List 2023: Brand strategies to resonate with Saudi audiences, by MMS’s Ahmed Al Sahhaf

1 … 76 77 78 … 112

Page 77 of 112

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THE WORK

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

Al Haboob

Advertising Creative Featured Marketing Social Media The WorkJun 16, 2026

Shantelle Nagarajan

Al Haboob turns a racing camel into the World Cup’s unlikeliest pundit

Cannes Lions 2026 contenders

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkJun 16, 2026

Cannes Lions 2026: Comprehensive list of top MENA contenders and campaigns

F-PACE

Creative Featured The WorkJun 11, 2026

Shantelle Nagarajan

Home of Performance creates bespoke identity for final F-PACE launch

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