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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
- Opinion
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- PR
- Private View
- Saudi Focus
- Special Features
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AOTYME2026
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Ishwari Khatu

Wio Bank celebrates EWD with unscripted brand film

Campaign Middle East Marketing Game Changers Awards 2025

“Representation matters, but hiring for optics and PR misses the point. Equality should be about choice, not quota,” says JWI's Adele Baxter.

Women in advertising: When equality works, you forget it’s there

Cicero & Bernay's Tariq Al Sharabi explores the strategies driving relevance and results for today's PR, events and experiential landscape.

The changing face of PR, events and experiential in MENA

MCN Egypt’s Sahar Zoghby talks about taking Diversity, Equity and Inclusion beyond tokenism, favouritism and overcorrection.

Women in advertising: Inclusion drives economic growth

Mentorship

Women in advertising: Mentorship is legacy

“At the current pace, full gender equality is still centuries away,” says Landor's Lara Assouad.

Women in advertising: Beyond gender

Women in advertising: When the lights go off …

Hills Advertising’s Hiba Momani calls for leaders in the industry to listen more deeply, design more fearlessly and respect the stories of young, Arab talent in the Middle East.

Women in Advertising: Rethink young, Arab, female engagement

1 … 39 40 41 … 271

Page 40 of 271

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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