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Campaign Editorial

Junior González, senior strategist, Middle East for Imagination on creativity

Pros and cons of taking a fast-fashion approach to creativity

Alina Zuberi, Senior Account Executive at Atteline

Strategies for audiences who scroll the height of 150 Burj Khalifas

$Astha Sirpaul, strategy director, TBWA\RAAD$

Data doodles: Turning numbers into narratives

John Davenport, ECD, Vice Media - UAE, UK, Singapore.

Exploring an alternative as people shun (bad) ads, “cancel” noise

Arab Wall of Fame platform Al Aan TV

Al Aan TV launches “Arab Wall of Fame” platform

Amelie Grenier-Bolay PubMatic programmatic advertising

Welcoming transparency, efficiency to programmatic advertising

Paul Wright, general manager for Western Europe and MENAT at AppsFlyer marketing

How can mobile marketers enhance campaign measurement?

Why the Zan methodology?

Growing with purpose: The digitalfarm story

1 … 25 26 27 28

Page 26 of 28

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THE WORK

Aroya cruise ship sonic branding MassiveMusic

MassiveMusic sets sail in Saudi Arabia with sonic identity for AROYA Cruises

Digital Featured The WorkJan 17, 2025

HungerStation uses AI to shield riders from the desert heat

Creative Featured The WorkJan 16, 2025

Shantelle Nagarajan

Virgin Mobile KSA switches it up in latest campaign

easypaisa Impact BBDO Pakistan insurance billboards workers labourers campaign

Advertising Creative Digital Featured Marketing Social Media The WorkJan 16, 2025

‘Acts, not ads’: Easypaisa, Impact BBDO OOH campaign insures billboard workers

HSBC Middle East scam

Advertising Creative Digital Featured Marketing The WorkJan 16, 2025

HSBC reveals fraudsters’ manipulative tactics in Scam Encounters campaign

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