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Campaign Editorial

A new IDEA to change the DEI order

The MENA Power List 2024: Saudi Arabia – The powerhouse of innovation, creativity and culture, by MMS’s Ahmed Al Sahhaf

The e-commerce revolution

Ramzy Abouchacra, President - Media Practice, dentsu MENA

The MENA Power List 2024: Why attention is the currency of today, by denstu MENA’s Ramzy Abouchacra

The case against omnichannel strategies: ‘Less is more’

Key trends that will shape mobile app campaigns in 2025

Impact of effective internal communication

Personalisation through creativity: ‘The stories we tell define us’

Benjamin Thomas, Senior Art Director at JWI.

AI is not the end of creativity; it’s the next big service to sell

1 … 16 17 18 … 28

Page 17 of 28

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THE WORK

Aroya cruise ship sonic branding MassiveMusic

MassiveMusic sets sail in Saudi Arabia with sonic identity for AROYA Cruises

Digital Featured The WorkJan 17, 2025

HungerStation uses AI to shield riders from the desert heat

Creative Featured The WorkJan 16, 2025

Shantelle Nagarajan

Virgin Mobile KSA switches it up in latest campaign

easypaisa Impact BBDO Pakistan insurance billboards workers labourers campaign

Advertising Creative Digital Featured Marketing Social Media The WorkJan 16, 2025

‘Acts, not ads’: Easypaisa, Impact BBDO OOH campaign insures billboard workers

HSBC Middle East scam

Advertising Creative Digital Featured Marketing The WorkJan 16, 2025

HSBC reveals fraudsters’ manipulative tactics in Scam Encounters campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

How brands like Zara, Levi’s and H&M use AI for trend, demand forecasting

Jan 16, 2025

‘Acts, not ads’: Easypaisa, Impact BBDO OOH campaign insures billboard workers

Jan 16, 2025

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

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