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Campaign Editorial

Change the script: A call for a courageous future in the region

Elda Choucair, CEO, Omnicom Media Group

The MENA Power List 2024: Beyond the buzz – rediscovering the core of media, by OMG MENA’s Elda Choucair

Wassim Mneimneh, Managing Director, MiQ MENAT on the future of the cookie world

Two months after Chrome’s cookie U-turn: what’s next for privacy, identity, and online ads?

The MENA Power List 2024: Focusing on the facts, by BPN’s Antonio Boulos

tech stacks

Tech stacks to drive transformation

The MENA Power List 2024: From Hollywood to adland – Data, AI and Talent, by VML’s Nassib Boueri

Data-driven marketing: A forest for the trees

Contour Media waterfall billboard hoarding

Contour Media unveils a fusion of nature and innovation

James Bicknell, CEO, BackLite Media

The MENA Power List 2024: Embracing change fearlessly in light of AI and innovation, by BackLite’s James Bicknell

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Page 16 of 28

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THE WORK

CoinMENA

CoinMENA raises brand awareness with ‘Your Future, Your Choice’

Unsolicited Advice QNB campaign

Advertising Creative Digital Featured Marketing Media The WorkFeb 24, 2025

QNB banks on Ahmed Helmy humour to spotlight unsolicited financial advice

Al-Futtaim IKEA Memac Ogilvy A Lifetime of Love campaign

Advertising Creative Digital Featured Marketing Media The WorkFeb 24, 2025

Al-Futtaim IKEA campaign shows love that stands the test of time

New Balance Ramadan

Brands Creative Featured News The WorkFeb 20, 2025

Shantelle Nagarajan

New Balance leverages experiences to launch Ramadan collection

Richmind

Advertising Featured Marketing The WorkFeb 19, 2025

Shantelle Nagarajan

Richmind disrupts real estate advertising with Zaha Hadid sketch

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