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Campaign Editorial

Alex Malouf Communications Saudi Arabia

A ‘crash course’ on communications in Saudi Arabia

Hussein M. Dajani, Group Chief Marketing and Customer Centricity Officer, Petromin Corporation

Lost in translation: Why foreign agencies tend to miss the mark in Saudi Arabia

Change the script: A call for a courageous future in the region

Elda Choucair, CEO, Omnicom Media Group

The MENA Power List 2024: Beyond the buzz – rediscovering the core of media, by OMG MENA’s Elda Choucair

Wassim Mneimneh, Managing Director, MiQ MENAT on the future of the cookie world

Two months after Chrome’s cookie U-turn: what’s next for privacy, identity, and online ads?

The MENA Power List 2024: Focusing on the facts, by BPN’s Antonio Boulos

tech stacks

Tech stacks to drive transformation

The MENA Power List 2024: From Hollywood to adland – Data, AI and Talent, by VML’s Nassib Boueri

Data-driven marketing: A forest for the trees

1 … 15 16 17 … 29

Page 16 of 29

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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