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Campaign Editorial

The MENA Power List 2024: Focusing on the facts, by BPN’s Antonio Boulos

tech stacks

Tech stacks to drive transformation

The MENA Power List 2024: From Hollywood to adland – Data, AI and Talent, by VML’s Nassib Boueri

Data-driven marketing: A forest for the trees

Contour Media waterfall billboard hoarding

Contour Media unveils a fusion of nature and innovation

James Bicknell, CEO, BackLite Media

The MENA Power List 2024: Embracing change fearlessly in light of AI and innovation, by BackLite’s James Bicknell

The MENA Power List 2024: Saudi Arabia – A marketer’s paradise by Publicis Communications KSA’s Adel Baraja

Data at work: Shaping brands and consumer habits

Steve Jobs, Former CEO of Apple

‘The timeless leadership of Steve Jobs,’ by Impact BBDO’s Ghassan Kassabji

1 … 15 16 17 … 28

Page 16 of 28

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THE WORK

Aroya cruise ship sonic branding MassiveMusic

MassiveMusic sets sail in Saudi Arabia with sonic identity for AROYA Cruises

Digital Featured The WorkJan 17, 2025

HungerStation uses AI to shield riders from the desert heat

Creative Featured The WorkJan 16, 2025

Shantelle Nagarajan

Virgin Mobile KSA switches it up in latest campaign

easypaisa Impact BBDO Pakistan insurance billboards workers labourers campaign

Advertising Creative Digital Featured Marketing Social Media The WorkJan 16, 2025

‘Acts, not ads’: Easypaisa, Impact BBDO OOH campaign insures billboard workers

HSBC Middle East scam

Advertising Creative Digital Featured Marketing The WorkJan 16, 2025

HSBC reveals fraudsters’ manipulative tactics in Scam Encounters campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

How brands like Zara, Levi’s and H&M use AI for trend, demand forecasting

Jan 16, 2025

‘Acts, not ads’: Easypaisa, Impact BBDO OOH campaign insures billboard workers

Jan 16, 2025

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

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