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Campaign Editorial

Unlocking potential: MENA production industry’s uncharted territories

Going beyond ‘advertising’: The case for quality productions

The MENA Power List 2024: Looking into the 2025 social media mirror by Cicero & Bernay’s Ahmad Itani

Navigating the tightrope: balancing timelines, budgets and creativity

The MENA Power List 2024: Shift the mindset, by OMD MENA’s Saleh Ghazal

Leveraging the ‘AI’ in brain power to understand your customer

Nathalie Gevresse, CEO, Publicis Communications - UAE

The MENA Power List 2024: An ode to creativity and, its twin, resilience, by Publicis Communications’ Nathalie Gevresse

Ana Gixhari, Influencer Marketing Manager, starfish on AI virtual influencers

Are AI influencers recreating influencer marketing in their image?

Pierre Carnet, Managing Director, MassiveMusic Dubai

Cultural crescendo: Impact of the music industry’s growth on brands

1 … 13 14 15 … 28

Page 14 of 28

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THE WORK

CoinMENA

CoinMENA raises brand awareness with ‘Your Future, Your Choice’

Unsolicited Advice QNB campaign

Advertising Creative Digital Featured Marketing Media The WorkFeb 24, 2025

QNB banks on Ahmed Helmy humour to spotlight unsolicited financial advice

Al-Futtaim IKEA Memac Ogilvy A Lifetime of Love campaign

Advertising Creative Digital Featured Marketing Media The WorkFeb 24, 2025

Al-Futtaim IKEA campaign shows love that stands the test of time

New Balance Ramadan

Brands Creative Featured News The WorkFeb 20, 2025

Shantelle Nagarajan

New Balance leverages experiences to launch Ramadan collection

Richmind

Advertising Featured Marketing The WorkFeb 19, 2025

Shantelle Nagarajan

Richmind disrupts real estate advertising with Zaha Hadid sketch

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