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Anup Oommen

From left, Hussein Freijeh, General Manager of Snap Inc, and Sheikh Jassim bin Mansour bin Jabor Al Thani, Director of the GCO and Chairman of the Permanent Web Summit Organising Commitee sign an MoU for the Augmented Reality AR Academy

Snap Inc inks MoU with Qatar’s GCO to launch AR Academy for the MENA region

Rahul Sharma, Managing Partner, Seven Digital and Gregg Fray, Owner, Seven Media

Seven Media launches Seven Digital performance marketing agency

Melis Ertem, MMA Global, MENA CEO discuss data and creativity balance for brands effectiveness

How brands can master the data-creativity balance ‘to rise above the noise’

Babyshop

Why Babyshop’s latest ads feel like a love letter to 90s advertising

Imad Jomaa, CEO and Founder, JGroup talks about the future of advertising

Shaping the future of advertising: from conventional to smart digital

Land Rover Hypermedia The Royals campaign

JLR’s Defender launches DOOH campaign on Hypermedia’s The Royals

marketing budget

The marketing budget question: How can we spend smarter and grow faster?

From left, Colin Talbot, Managing Director and Tatum Greig, Head of Influencer at Bees & Honey

Influencer-first creative agency Bees & Honey launches in Dubai, Riyadh

Easypaisa Impact BBDO cat reels campaign

Don’t like watching ads? Easypaisa campaign offers consumers cat reels, instead

1 2 … 57

Page 1 of 57

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THE WORK

Nissan ‘Keep Asking Why’

Nissan campaign exceeds expectations with 17 million UVs, increased sales

Babyshop

Advertising Creative Digital Featured Marketing Media The WorkFeb 26, 2025

Why Babyshop’s latest ads feel like a love letter to 90s advertising

Coldplay Elyanna

Creative Featured News The WorkFeb 25, 2025

Shantelle Nagarajan

Coach picks Elyanna as regional ambassador to roll out Ramadan campaign

Land Rover Hypermedia The Royals campaign

Advertising Creative Digital Featured Marketing Media Social Media The WorkFeb 25, 2025

JLR’s Defender launches DOOH campaign on Hypermedia’s The Royals

Easypaisa Impact BBDO cat reels campaign

Advertising Creative Digital Featured Marketing Media The WorkFeb 25, 2025

Don’t like watching ads? Easypaisa campaign offers consumers cat reels, instead

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Snap Case Study – Level SHoes

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Call for nominations: Agency Faces to Watch 2025

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