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Anup Oommen

Dina Nimer and Karen Coetzee Rise Middle East

Rise appoints Dina Nimer and Karen Coetzee to Middle East Board

SMC Es'aaf General Entertainment Authority GEA

SMC becomes co-producer of Es’aaf: the first Arabic film in IMAX format

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WithFeeling reveals immersive sonic identity for Riyadh FoodSphere

Sadia Impact BBDO

Impact BBDO successfully defends Sadia account as creative agency of record

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Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

Arabian Automobiles Company AI influencers Alpha Babe and BookToker speak to Campaign Middle East about marketing to Gen Z consumers during the ongoing Nissan KICKS Starter campaign

Podcast: AAC’s AI influencers discuss marketing to Gen Z ‘the right way’

Mandy Negi, Co-founder of Moving Walls on the potential for luxury in OOH

Luxury OOH: Turning glances into captivating stories

Hussein Fakhri, Chief Commercial Officer and Executive Producer, Katara Studios on untapped advertising potential

MENA’s content-advertising gap: Time for a new approach

Ben McMahon, CEO and Founder, Collaborate Global | Photograph ©Licensed to Ben Stevens Photography

Collaborate Global launches Middle East HQ in Riyadh, global hub in Dubai

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THE WORK

Shareet Studio’s campaign for Boutiqaat used Arabic humour to boost app purchases during Kuwait’s Ya Hala Festival - earning over 1 million organic views.

Shareet Studio’s humourus approach for Kuwaiti Ya Hala Festival garnered 1 million views

Foodsphere WithFeeling

Advertising Creative Featured Marketing The WorkApr 18, 2025

WithFeeling reveals immersive sonic identity for Riyadh FoodSphere

McDonald's Exchange

Digital Digital Featured The WorkApr 17, 2025

McDonald’s Qatar makes sharing easier with ‘The Exchange Rate’

Cristiano Ronaldo shooting an ad with Social Clinic

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkApr 17, 2025

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

Advertising Creative Featured Marketing The WorkApr 17, 2025

Shantelle Nagarajan

Heinz activation trades ketchup sachets for a Heinz bottle in Dubai

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