The lure of augmented reality has been overshadowed by robots and drones but it has the ability to work powerfully for brands, writes digital consultant Alexandra Tohme
There’s always one tech-obsessed creative at an advertising or media agency who will find merit in suggesting an Augmented Reality (AR) application as a response to a client brief. However, justifying the return on investment has not necessarily been as forthcoming.
For events and exhibitions, the technology can work powerfully for brands that want to capitalise on buyer interest, working as complementary to – or even in lieu of – printed collateral. For the public sector – not usually known for its creativity – the
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