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Athar Festival to empower senior marketers, C-suite executives in KSA

Athar – Saudi Festival of Creativity, the Kingdom's largest gathering of the creative marketing industry, presents an array of initiatives.

Athar – Saudi Festival of Creativity, the Kingdom’s largest gathering of the creative marketing industry, is set to present an array of initiatives during its second edition from 5-6 November 2024. These initiatives aim to develop professionals at every level ultimately elevating the Kingdom’s creative sector and strengthening its role as a key driver of Saudi Vision 2030.

Athar Festival 2024’s line-up of initiatives has been meticulously curated to cater to various segments of the industry, and includes the Future CMO Academy, powered by Omnicom Group; a collaborative workshop in partnership with Google; CMO Roundtable, powered by Bloomberg Media; CEO Roundtable, powered by RAIYN, the


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