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Athar Festival of Creativity unveils speaker lineup, training initiatives

The Athar Festival will feature the main conference and sessions from 5 to 6 November, as well as specialised training academies in creative marketing and communications tailored for young talent from 3 to 6 November.

From left to right, Waleed Al Ahmed, General Manager of Corporate Communications of flynas; Ahmed Al Sahhaf, CEO of MBC Media Solutions; Ian Fairservice, Chairman of the Athar Festival and Managing Partner of Motivate Media Group; and Mohamed Al Ayed, Vice Chairman of the Athar Festival and CEO of TRACCS.

Athar – Saudi Festival of Creativity, the Kingdom’s largest gathering of the creative marketing industry, has revealed a comprehensive lineup of speakers and initiatives for the second iteration of its annual event.

The two-day Saudi festival will feature two distinct content stages, with the main conference and se


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.